This exercise is to inform people S P Setia is in 7 countries (Malaysia, Vietnam, Australia, Singapore, China, Indonesia, China, United Kingdom) with their premium developments. The creative buy was the Reader’s Digest cover and one inside advertisement. Rainbow was the platform chosen to bring out the message across 7 countries. The inside advertisement shows […]
S P Setia greeting cards won many hearts of the residents in Setia Alam and abroad. This series was created by introducing a simple line that unites the message and the image. Simple yet classy. The direction was to move away from the normal cultural reference that has been done for years. This card is […]
Kumon thematic ads are developed as a speculative campaign. It has the warmth of a child with a curious mind. Uber-serious enquiries can click here.
Back in my McCann days, my boss told me that I need to take up an in-house magazine which is published quarterly every year. Two of my close friends/ex colleagues have done it before. One ended up quite badly with the boss and the other one was illustrating each and every page of the book […]
The brief was to align their “approved” design of their CNY festive wulou to a promotional pack to entice customers to spend more. Given an opportunity to lead the design, I developed a contemporary version of mountain and streams that leads into the wulou. The pack has four flaps to hold the vouchers inside. The […]
During my stint at McCann Erickson in 2007, I had the privilege to work on the Kancil Awards (more about the show here). I worked with another art director on this project using the building block similar to Lego as the trophy. The more you win, the more your block will stack. We recreated the logo and […]
Illustrating my career in this promotional poster for Artline. The rest are done by my fellow art directors. Talented bunch. Uber-serious enquiries can click here.
SARAWAK This project was based on the acronym WWW which created a series of iconic destinations/cultures/architecture/symbols. Uber-serious enquiries can click here. I sometimes feed my pet twitter bird here, personal NSFW works are stashed neatly here. HONG KONG SCOTLAND LONDON HOLLAND AFRICA THAILAND MUMBAI
Had fun with this campaign. We had an idea to shout to the consumers with the reduced air fare but without reducing our creativity in it. For example, you will read Students 50% less in a glance, but you get to read more between the lines. The campaign didn’t take off as Airasia was definitely […]
This campaign draws from each iconic setting of a particular destination to highlight the number of flights. For example, MAS flies to Sydney 14 times weekly from Monday to Sunday. These ads were created during my stint at Leo Burnett Kuala Lumpur. Uber-serious enquiries can click here. I sometimes feed my pet twitter bird here, personal […]
The core idea was to shoot the winning car from BMW Sauber F1 team and use the respective logos to create this piece of communication. This ad was created during my stint at Leo Burnett Kuala Lumpur. Uber-serious enquiries can click here. I sometimes feed my pet twitter bird here, personal NSFW works are stashed neatly here.