Bastion Design

Bad illustrator, mean designer.

Category Archives: Advertising

S P Setia Corporate Ad

by See Lok on January 3, 2015, no comments

This exercise is to inform people S P Setia is in 7 countries (Malaysia, Vietnam, Australia, Singapore, China, Indonesia, China, United Kingdom) with their premium developments. The creative buy was the Reader’s Digest cover and one inside advertisement. Rainbow was the platform chosen to bring out the message across 7 countries. The inside advertisement shows […]

S P Setia Festive Cards

by See Lok on December 27, 2014, no comments

S P Setia greeting cards won many hearts of the residents in Setia Alam and abroad. This series was created by introducing a simple line that unites the message and the image. Simple yet classy. The direction was to move away from the normal cultural reference that has been done for years. This card is […]

HSBC Chinese New Year promotional pack (Print)

by See Lok on December 15, 2014, no comments

The brief was to align their “approved” design of their CNY festive wulou to a promotional pack to entice customers to spend more. Given an opportunity to lead the design, I developed a contemporary version of mountain and streams that leads into the wulou. The pack has four flaps to hold the vouchers inside. The […]

Kancil Awards

by See Lok on December 12, 2014, no comments

During my stint at McCann Erickson in 2007, I had the privilege to work on the Kancil Awards (more about the show here). I worked with another art director on this project using the building block similar to Lego as the trophy. The more you win, the more your block will stack. We recreated the logo and […]

MAS Reduced Air Fare (Print Campaign)

by See Lok on December 11, 2014, no comments

Had fun with this campaign. We had an idea to shout to the consumers with the reduced air fare but without reducing our creativity in it. For example, you will read Students 50% less in a glance, but you get to read more between the lines. The campaign didn’t take off as Airasia was definitely […]

MAS Frequent Flight (Print Campaign)

by See Lok on December 11, 2014, no comments

This campaign draws from each iconic setting of a particular destination to highlight the number of flights. For example, MAS flies to Sydney 14 times weekly from Monday to Sunday. These ads were created during my stint at Leo Burnett Kuala Lumpur. Uber-serious enquiries can click here. I sometimes feed my pet twitter bird here, personal […]

Petronas Victory Ad (Print)

by See Lok on December 11, 2014, no comments

The core idea was to shoot the winning car from BMW Sauber F1 team and use the respective logos to create this piece of communication. This ad was created during my stint at Leo Burnett Kuala Lumpur. Uber-serious enquiries can click here. I sometimes feed my pet twitter bird here, personal NSFW works are stashed neatly here.