Bastion Design

Bad illustrator, mean designer.

Category Archives: Print

E&O Penang Book

by See Lok on January 4, 2015, no comments

This book was designed to be given away when you booked a stay with Eastern & Oriental Hotel. A bold strategic move to market Penang as a holiday destination, a nice hotel to stay and pleasant idea to spend the rest of your life here (in Seri Tanjung Pinang of course!). Seri Tanjung Pinang is […]

S P Setia Corporate Ad

by See Lok on January 3, 2015, no comments

This exercise is to inform people S P Setia is in 7 countries (Malaysia, Vietnam, Australia, Singapore, China, Indonesia, China, United Kingdom) with their premium developments. The creative buy was the Reader’s Digest cover and one inside advertisement. Rainbow was the platform chosen to bring out the message across 7 countries. The inside advertisement shows […]

S P Setia Festive Cards

by See Lok on December 27, 2014, no comments

S P Setia greeting cards won many hearts of the residents in Setia Alam and abroad. This series was created by introducing a simple line that unites the message and the image. Simple yet classy. The direction was to move away from the normal cultural reference that has been done for years. This card is […]

Guan Yu

by See Lok on December 24, 2014, no comments

As one of the best known Chinese historical figures throughout East Asia, Guan’s true life stories have largely given way to fictionalised ones, most of which are found in the historical novel Romance of the Three Kingdoms or passed down the generations, in which his deeds and moral qualities have been lionised. Guan is respected […]

HSBC Chinese New Year promotional pack (Print)

by See Lok on December 15, 2014, no comments

The brief was to align their “approved” design of their CNY festive wulou to a promotional pack to entice customers to spend more. Given an opportunity to lead the design, I developed a contemporary version of mountain and streams that leads into the wulou. The pack has four flaps to hold the vouchers inside. The […]

MAS Reduced Air Fare (Print Campaign)

by See Lok on December 11, 2014, no comments

Had fun with this campaign. We had an idea to shout to the consumers with the reduced air fare but without reducing our creativity in it. For example, you will read Students 50% less in a glance, but you get to read more between the lines. The campaign didn’t take off as Airasia was definitely […]

YTL Lake Fields Property Launch (Print Campaign)

by See Lok on December 11, 2014, no comments

YTL Lakefields is a 184-acre master-planned community is a joint-venture development by YTL Land & Development via Syarikat Pembinaan Yeoh Tiong Lay and the Employees Provident Fund. The idea is to highlight the space and the number of floors offered. These press ads were created during my stint at Leo Burnett Kuala Lumpur. The units […]

Petronas Victory Ad (Print)

by See Lok on December 11, 2014, no comments

The core idea was to shoot the winning car from BMW Sauber F1 team and use the respective logos to create this piece of communication. This ad was created during my stint at Leo Burnett Kuala Lumpur. Uber-serious enquiries can click here. I sometimes feed my pet twitter bird here, personal NSFW works are stashed neatly here.