Motto: Beyond The Games Rationale: For the first time in Asian sports history, the heritage of the venue will inspire the athletes to go beyond the games—to leave a legacy of their own and inspire the next generation of sportsmen and women. Much more than a competition,it is a gathering of the greats in pursuit […]
Mongrel Pride is a brand that champions the rights of mongrels and strays to live a life of dignity. I was commissioned to design/illustrate a logo for her. She wanted elements like the Chinese Red Army Revolution in the logo, I did that version and another 2 designs as options. She bought all my designs […]
This book was designed to be given away when you booked a stay with Eastern & Oriental Hotel. A bold strategic move to market Penang as a holiday destination, a nice hotel to stay and pleasant idea to spend the rest of your life here (in Seri Tanjung Pinang of course!). Seri Tanjung Pinang is […]
This exercise is to inform people S P Setia is in 7 countries (Malaysia, Vietnam, Australia, Singapore, China, Indonesia, China, United Kingdom) with their premium developments. The creative buy was the Reader’s Digest cover and one inside advertisement. Rainbow was the platform chosen to bring out the message across 7 countries. The inside advertisement shows […]
S P Setia greeting cards won many hearts of the residents in Setia Alam and abroad. This series was created by introducing a simple line that unites the message and the image. Simple yet classy. The direction was to move away from the normal cultural reference that has been done for years. This card is […]
The year was 2010. I didn’t see this project coming. My client came back with 4 scripts and they were as excited as me, to do a storybook! The four stories are : 1 Tree, 1 Raindrop, 1 Bowl of ABC and 1 Lamp (based on our nation slogan-1 Malaysia). 1 Tree and 1 Bowl […]
As one of the best known Chinese historical figures throughout East Asia, Guan’s true life stories have largely given way to fictionalised ones, most of which are found in the historical novel Romance of the Three Kingdoms or passed down the generations, in which his deeds and moral qualities have been lionised. Guan is respected […]
Kumon thematic ads are developed as a speculative campaign. It has the warmth of a child with a curious mind. Uber-serious enquiries can click here.
Back in my McCann days, my boss told me that I need to take up an in-house magazine which is published quarterly every year. Two of my close friends/ex colleagues have done it before. One ended up quite badly with the boss and the other one was illustrating each and every page of the book […]
The brief was to align their “approved” design of their CNY festive wulou to a promotional pack to entice customers to spend more. Given an opportunity to lead the design, I developed a contemporary version of mountain and streams that leads into the wulou. The pack has four flaps to hold the vouchers inside. The […]
A collaboration with another designer on this illustration piece. We took almost one full week, day in day out, to complete this sad face. You can read the copy of the poster is here. Uber-serious enquiries can click here.
Illustrating my career in this promotional poster for Artline. The rest are done by my fellow art directors. Talented bunch. Uber-serious enquiries can click here.
SARAWAK This project was based on the acronym WWW which created a series of iconic destinations/cultures/architecture/symbols. Uber-serious enquiries can click here. I sometimes feed my pet twitter bird here, personal NSFW works are stashed neatly here. HONG KONG SCOTLAND LONDON HOLLAND AFRICA THAILAND MUMBAI
Had fun with this campaign. We had an idea to shout to the consumers with the reduced air fare but without reducing our creativity in it. For example, you will read Students 50% less in a glance, but you get to read more between the lines. The campaign didn’t take off as Airasia was definitely […]
YTL Lakefields is a 184-acre master-planned community is a joint-venture development by YTL Land & Development via Syarikat Pembinaan Yeoh Tiong Lay and the Employees Provident Fund. The idea is to highlight the space and the number of floors offered. These press ads were created during my stint at Leo Burnett Kuala Lumpur. The units […]
The core idea was to shoot the winning car from BMW Sauber F1 team and use the respective logos to create this piece of communication. This ad was created during my stint at Leo Burnett Kuala Lumpur. Uber-serious enquiries can click here. I sometimes feed my pet twitter bird here, personal NSFW works are stashed neatly here.