Bastion Design

Bad illustrator, mean designer.

Category Archives: LB days

MAS Reduced Air Fare (Print Campaign)

by See Lok on December 11, 2014, no comments

Had fun with this campaign. We had an idea to shout to the consumers with the reduced air fare but without reducing our creativity in it. For example, you will read Students 50% less in a glance, but you get to read more between the lines. The campaign didn’t take off as Airasia was definitely […]

YTL Lake Fields Property Launch (Print Campaign)

by See Lok on December 11, 2014, no comments

YTL Lakefields is a 184-acre master-planned community is a joint-venture development by YTL Land & Development via Syarikat Pembinaan Yeoh Tiong Lay and the Employees Provident Fund. The idea is to highlight the space and the number of floors offered. These press ads were created during my stint at Leo Burnett Kuala Lumpur. The units […]

MAS Frequent Flight (Print Campaign)

by See Lok on December 11, 2014, no comments

This campaign draws from each iconic setting of a particular destination to highlight the number of flights. For example, MAS flies to Sydney 14 times weekly from Monday to Sunday. These ads were created during my stint at Leo Burnett Kuala Lumpur. Uber-serious enquiries can click here. I sometimes feed my pet twitter bird here, personal […]