Bastion Design

Bad illustrator, mean designer.

Category Archives: Typography

PCEB (Penang Convention Exhibition Bureau) logo

by See Lok on December 20, 2017, no comments

PCEB (Penang Convention & Exhibition Bureau) is an agency that deals with M.I.C.E (Meetings, Incentives, Conventions and Exhibitions). I was tasked to develop a corporate logo for the agency. Looking at many things that represents Penang for inspiration, KOMTAR came to mind (No other building actually). Inside KOMTAR, I chose the Dewan Tunku (Geodesic Dome) […]

S P Setia Corporate Ad

by See Lok on January 3, 2015, no comments

This exercise is to inform people S P Setia is in 7 countries (Malaysia, Vietnam, Australia, Singapore, China, Indonesia, China, United Kingdom) with their premium developments. The creative buy was the Reader’s Digest cover and one inside advertisement. Rainbow was the platform chosen to bring out the message across 7 countries. The inside advertisement shows […]

S P Setia Festive Cards

by See Lok on December 27, 2014, no comments

S P Setia greeting cards won many hearts of the residents in Setia Alam and abroad. This series was created by introducing a simple line that unites the message and the image. Simple yet classy. The direction was to move away from the normal cultural reference that has been done for years. This card is […]

MAS Reduced Air Fare (Print Campaign)

by See Lok on December 11, 2014, no comments

Had fun with this campaign. We had an idea to shout to the consumers with the reduced air fare but without reducing our creativity in it. For example, you will read Students 50% less in a glance, but you get to read more between the lines. The campaign didn’t take off as Airasia was definitely […]