Motto: Beyond The Games Rationale: For the first time in Asian sports history, the heritage of the venue will inspire the athletes to go beyond the games—to leave a legacy of their own and inspire the next generation of sportsmen and women. Much more than a competition,it is a gathering of the greats in pursuit […]
PCEB (Penang Convention & Exhibition Bureau) is an agency that deals with M.I.C.E (Meetings, Incentives, Conventions and Exhibitions). I was tasked to develop a corporate logo for the agency. Looking at many things that represents Penang for inspiration, KOMTAR came to mind (No other building actually). Inside KOMTAR, I chose the Dewan Tunku (Geodesic Dome) […]
This exercise is to inform people S P Setia is in 7 countries (Malaysia, Vietnam, Australia, Singapore, China, Indonesia, China, United Kingdom) with their premium developments. The creative buy was the Reader’s Digest cover and one inside advertisement. Rainbow was the platform chosen to bring out the message across 7 countries. The inside advertisement shows […]
S P Setia greeting cards won many hearts of the residents in Setia Alam and abroad. This series was created by introducing a simple line that unites the message and the image. Simple yet classy. The direction was to move away from the normal cultural reference that has been done for years. This card is […]
The year was 2010. I didn’t see this project coming. My client came back with 4 scripts and they were as excited as me, to do a storybook! The four stories are : 1 Tree, 1 Raindrop, 1 Bowl of ABC and 1 Lamp (based on our nation slogan-1 Malaysia). 1 Tree and 1 Bowl […]
Back in my McCann days, my boss told me that I need to take up an in-house magazine which is published quarterly every year. Two of my close friends/ex colleagues have done it before. One ended up quite badly with the boss and the other one was illustrating each and every page of the book […]
Since I am doing this for free, I am going to annoy everyone with my illustration (back cover). Front cover done by Amy Ng of Pikaland (refer to credit page). Uber-serious enquiries can click here.
A collaboration with another designer on this illustration piece. We took almost one full week, day in day out, to complete this sad face. You can read the copy of the poster is here. Uber-serious enquiries can click here.
Had fun with this campaign. We had an idea to shout to the consumers with the reduced air fare but without reducing our creativity in it. For example, you will read Students 50% less in a glance, but you get to read more between the lines. The campaign didn’t take off as Airasia was definitely […]