The year was 2010. I didn’t see this project coming. My client came back with 4 scripts and they were as excited as me, to do a storybook! The four stories are : 1 Tree, 1 Raindrop, 1 Bowl of ABC and 1 Lamp (based on our nation slogan-1 Malaysia). 1 Tree and 1 Bowl […]
Kumon thematic ads are developed as a speculative campaign. It has the warmth of a child with a curious mind. Uber-serious enquiries can click here.
Back in my McCann days, my boss told me that I need to take up an in-house magazine which is published quarterly every year. Two of my close friends/ex colleagues have done it before. One ended up quite badly with the boss and the other one was illustrating each and every page of the book […]
The brief was to align their “approved” design of their CNY festive wulou to a promotional pack to entice customers to spend more. Given an opportunity to lead the design, I developed a contemporary version of mountain and streams that leads into the wulou. The pack has four flaps to hold the vouchers inside. The […]
A collaboration with another designer on this illustration piece. We took almost one full week, day in day out, to complete this sad face. You can read the copy of the poster is here. Uber-serious enquiries can click here.
During my stint at McCann Erickson in 2007, I had the privilege to work on the Kancil Awards (more about the show here). I worked with another art director on this project using the building block similar to Lego as the trophy. The more you win, the more your block will stack. We recreated the logo and […]
Had an opportunity to collaborate with a dear friend and 3nity over this project. We added in another piece of chess which is labelled as “God” to demonstrate the balance between man and his beliefs. Uber-serious enquiries can click here.
Illustrating my career in this promotional poster for Artline. The rest are done by my fellow art directors. Talented bunch. Uber-serious enquiries can click here.