Bastion Design

Bad illustrator, mean designer.

Category Archives: Design

Craftmanship.

PCEB (Penang Convention Exhibition Bureau) logo

by See Lok on December 20, 2017, no comments

PCEB (Penang Convention & Exhibition Bureau) is an agency that deals with M.I.C.E (Meetings, Incentives, Conventions and Exhibitions). I was tasked to develop a corporate logo for the agency. Looking at many things that represents Penang for inspiration, KOMTAR came to mind (No other building actually). Inside KOMTAR, I chose the Dewan Tunku (Geodesic Dome) […]

Toe Sabers

by See Lok on February 1, 2015, no comments

I know what you are thinking. WTF??? Well, I was toying with the idea of using light sabers as toe spacers in a pedicure session. The result was quite unexpected. It is so badass looking. The light sabers (from left): Obi-Wan Kenobi, Darth Vader, Luke Skywalker and Qui-Gon Jinn. Uber-serious enquiries can click here.

E&O Penang Book

by See Lok on January 4, 2015, no comments

This book was designed to be given away when you booked a stay with Eastern & Oriental Hotel. A bold strategic move to market Penang as a holiday destination, a nice hotel to stay and pleasant idea to spend the rest of your life here (in Seri Tanjung Pinang of course!). Seri Tanjung Pinang is […]

S P Setia Corporate Ad

by See Lok on January 3, 2015, no comments

This exercise is to inform people S P Setia is in 7 countries (Malaysia, Vietnam, Australia, Singapore, China, Indonesia, China, United Kingdom) with their premium developments. The creative buy was the Reader’s Digest cover and one inside advertisement. Rainbow was the platform chosen to bring out the message across 7 countries. The inside advertisement shows […]

S P Setia Festive Cards

by See Lok on December 27, 2014, no comments

S P Setia greeting cards won many hearts of the residents in Setia Alam and abroad. This series was created by introducing a simple line that unites the message and the image. Simple yet classy. The direction was to move away from the normal cultural reference that has been done for years. This card is […]

Merry Christmas and Happy Holidays!

by See Lok on December 23, 2014, no comments

A series of snowflakes designed with guns and swords because guns and swords don’t kill people, people kill people. Smoking kills people too. Have a good break and welcome the new year with new resolutions. P.S. Don’t try to quit smoking next year, do it now. Here’s how. Uber-serious enquiries can click here.

HSBC Chinese New Year promotional pack (Print)

by See Lok on December 15, 2014, no comments

The brief was to align their “approved” design of their CNY festive wulou to a promotional pack to entice customers to spend more. Given an opportunity to lead the design, I developed a contemporary version of mountain and streams that leads into the wulou. The pack has four flaps to hold the vouchers inside. The […]

Kancil Awards

by See Lok on December 12, 2014, no comments

During my stint at McCann Erickson in 2007, I had the privilege to work on the Kancil Awards (more about the show here). I worked with another art director on this project using the building block similar to Lego as the trophy. The more you win, the more your block will stack. We recreated the logo and […]

Man & God (Art Installation)

by See Lok on December 12, 2014, no comments

Had an opportunity to collaborate with a dear friend and 3nity over this project. We added in another piece of chess which is labelled as “God” to demonstrate the balance between man and his beliefs. Uber-serious enquiries can click here.    

MAS Reduced Air Fare (Print Campaign)

by See Lok on December 11, 2014, no comments

Had fun with this campaign. We had an idea to shout to the consumers with the reduced air fare but without reducing our creativity in it. For example, you will read Students 50% less in a glance, but you get to read more between the lines. The campaign didn’t take off as Airasia was definitely […]

YTL Lake Fields Property Launch (Print Campaign)

by See Lok on December 11, 2014, no comments

YTL Lakefields is a 184-acre master-planned community is a joint-venture development by YTL Land & Development via Syarikat Pembinaan Yeoh Tiong Lay and the Employees Provident Fund. The idea is to highlight the space and the number of floors offered. These press ads were created during my stint at Leo Burnett Kuala Lumpur. The units […]

MAS Frequent Flight (Print Campaign)

by See Lok on December 11, 2014, no comments

This campaign draws from each iconic setting of a particular destination to highlight the number of flights. For example, MAS flies to Sydney 14 times weekly from Monday to Sunday. These ads were created during my stint at Leo Burnett Kuala Lumpur. Uber-serious enquiries can click here. I sometimes feed my pet twitter bird here, personal […]