Motto: Beyond The Games Rationale: For the first time in Asian sports history, the heritage of the venue will inspire the athletes to go beyond the games—to leave a legacy of their own and inspire the next generation of sportsmen and women. Much more than a competition,it is a gathering of the greats in pursuit […]
PCEB (Penang Convention & Exhibition Bureau) is an agency that deals with M.I.C.E (Meetings, Incentives, Conventions and Exhibitions). I was tasked to develop a corporate logo for the agency. Looking at many things that represents Penang for inspiration, KOMTAR came to mind (No other building actually). Inside KOMTAR, I chose the Dewan Tunku (Geodesic Dome) […]
I know what you are thinking. WTF??? Well, I was toying with the idea of using light sabers as toe spacers in a pedicure session. The result was quite unexpected. It is so badass looking. The light sabers (from left): Obi-Wan Kenobi, Darth Vader, Luke Skywalker and Qui-Gon Jinn. Uber-serious enquiries can click here.
Mongrel Pride is a brand that champions the rights of mongrels and strays to live a life of dignity. I was commissioned to design/illustrate a logo for her. She wanted elements like the Chinese Red Army Revolution in the logo, I did that version and another 2 designs as options. She bought all my designs […]
Few weeks ago, my artwork was featured here. It was a collaboration with Little Word Studio. We begin by selecting which illustration can inspire her to write a story. This illustration sparked a little story of Hero and Leander in the Greek Mythology. It was a perfect pairing of words and image. It was fun. […]
Get lucky. Go Red. Gong Xi Gong Xi. Happy Chinese New Year everyone! Hopefully things will look more positive in the year of the Goat. Uber-serious enquiries can click here.
This book was designed to be given away when you booked a stay with Eastern & Oriental Hotel. A bold strategic move to market Penang as a holiday destination, a nice hotel to stay and pleasant idea to spend the rest of your life here (in Seri Tanjung Pinang of course!). Seri Tanjung Pinang is […]
This exercise is to inform people S P Setia is in 7 countries (Malaysia, Vietnam, Australia, Singapore, China, Indonesia, China, United Kingdom) with their premium developments. The creative buy was the Reader’s Digest cover and one inside advertisement. Rainbow was the platform chosen to bring out the message across 7 countries. The inside advertisement shows […]
S P Setia greeting cards won many hearts of the residents in Setia Alam and abroad. This series was created by introducing a simple line that unites the message and the image. Simple yet classy. The direction was to move away from the normal cultural reference that has been done for years. This card is […]
The year was 2010. I didn’t see this project coming. My client came back with 4 scripts and they were as excited as me, to do a storybook! The four stories are : 1 Tree, 1 Raindrop, 1 Bowl of ABC and 1 Lamp (based on our nation slogan-1 Malaysia). 1 Tree and 1 Bowl […]
A series of snowflakes designed with guns and swords because guns and swords don’t kill people, people kill people. Smoking kills people too. Have a good break and welcome the new year with new resolutions. P.S. Don’t try to quit smoking next year, do it now. Here’s how. Uber-serious enquiries can click here.
Kumon thematic ads are developed as a speculative campaign. It has the warmth of a child with a curious mind. Uber-serious enquiries can click here.
Back in my McCann days, my boss told me that I need to take up an in-house magazine which is published quarterly every year. Two of my close friends/ex colleagues have done it before. One ended up quite badly with the boss and the other one was illustrating each and every page of the book […]
Since I am doing this for free, I am going to annoy everyone with my illustration (back cover). Front cover done by Amy Ng of Pikaland (refer to credit page). Uber-serious enquiries can click here.
The brief was to align their “approved” design of their CNY festive wulou to a promotional pack to entice customers to spend more. Given an opportunity to lead the design, I developed a contemporary version of mountain and streams that leads into the wulou. The pack has four flaps to hold the vouchers inside. The […]
A collaboration with another designer on this illustration piece. We took almost one full week, day in day out, to complete this sad face. You can read the copy of the poster is here. Uber-serious enquiries can click here.
During my stint at McCann Erickson in 2007, I had the privilege to work on the Kancil Awards (more about the show here). I worked with another art director on this project using the building block similar to Lego as the trophy. The more you win, the more your block will stack. We recreated the logo and […]
Had an opportunity to collaborate with a dear friend and 3nity over this project. We added in another piece of chess which is labelled as “God” to demonstrate the balance between man and his beliefs. Uber-serious enquiries can click here.
Illustrating my career in this promotional poster for Artline. The rest are done by my fellow art directors. Talented bunch. Uber-serious enquiries can click here.
SARAWAK This project was based on the acronym WWW which created a series of iconic destinations/cultures/architecture/symbols. Uber-serious enquiries can click here. I sometimes feed my pet twitter bird here, personal NSFW works are stashed neatly here. HONG KONG SCOTLAND LONDON HOLLAND AFRICA THAILAND MUMBAI
Had fun with this campaign. We had an idea to shout to the consumers with the reduced air fare but without reducing our creativity in it. For example, you will read Students 50% less in a glance, but you get to read more between the lines. The campaign didn’t take off as Airasia was definitely […]
YTL Lakefields is a 184-acre master-planned community is a joint-venture development by YTL Land & Development via Syarikat Pembinaan Yeoh Tiong Lay and the Employees Provident Fund. The idea is to highlight the space and the number of floors offered. These press ads were created during my stint at Leo Burnett Kuala Lumpur. The units […]
This campaign draws from each iconic setting of a particular destination to highlight the number of flights. For example, MAS flies to Sydney 14 times weekly from Monday to Sunday. These ads were created during my stint at Leo Burnett Kuala Lumpur. Uber-serious enquiries can click here. I sometimes feed my pet twitter bird here, personal […]