Bastion Design

Bad illustrator, mean designer.

MAS Reduced Air Fare (Print Campaign)

by See Lok on December 11, 2014, no comments

Malaysia Airlines cheap travel fare campaign

Had fun with this campaign. We had an idea to shout to the consumers with the reduced air fare but without reducing our creativity in it.

For example, you will read Students 50% less in a glance, but you get to read more between the lines. The campaign didn’t take off as Airasia was definitely much cheaper then. This campaign was created during my stint at Leo Burnett Kuala Lumpur in 2006.

Uber-serious enquiries can click here.
I sometimes feed my pet twitter bird here, personal NSFW works are stashed neatly here.

 

Malaysia Airlines cheap travel fare campaign

Malaysia Airlines cheap travel fare campaign

Malaysia Airlines cheap travel fare campaign

Malaysia Airlines cheap travel fare campaign

Malaysia Airlines cheap travel fare campaign

Malaysia Airlines cheap travel fare campaign

Malaysia Airlines cheap travel fare campaign

Malaysia Airlines cheap travel fare campaign

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