Bastion Design

Bad illustrator, mean designer.

HSBC Chinese New Year promotional pack (Print)

by See Lok on December 15, 2014, no comments

HSBC Chinese New Year Direct Mailer

The brief was to align their “approved” design of their CNY festive wulou to a promotional pack to entice customers to spend more. Given an opportunity to lead the design, I developed a contemporary version of mountain and streams that leads into the wulou. The pack has four flaps to hold the vouchers inside. The opening mechanism is here.

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