PCEB (Penang Convention & Exhibition Bureau) is an agency that deals with M.I.C.E (Meetings, Incentives, Conventions and Exhibitions). I was tasked to develop a corporate logo for the agency. Looking at many things that represents Penang for inspiration, KOMTAR came to mind (No other building actually). Inside KOMTAR, I chose the Dewan Tunku (Geodesic Dome) instead as the textural reference. Taking a cue from the dome, the hexagon slowly breaks apart and a new form was created. While the actual logo is above, the logo development is shown below:
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